Today we’re celebrating our bestselling longevity veil, Vita-Long Oil. We’re very pleased to announce that Vita-Long Oil has been awarded Marie Claire Prix d’Excellence de la Beauté 2020.
Prix d’Excellence de la Beauté was established 35 years ago by French beauty journalists and has over the years become one of the most prestigious awards in the industry. French and national panels of judges evaluate cosmetic products by 5 criteria: innovation, efficacy, comfort of application, design and brand communication. Every member of the panel submits a list of 30 beauty products which attracted their attention this year. The products named by the majority of judges get to the finals, where winners are voted for.
This year Ukrainian panel submitted Meder Beauty Science Vita-Long Oil for award and we won the Prix d’Excellence! It goes without saying that the judges are known experts, spoiled by choice when it comes to beauty products. We are thrilled to be chosen and years of research and development thus rewarded.
Other winners include the best solutions from Chanel, Dior, Givenchy, Sisley, Shiseido. The awarded products inevitably become highly desirable, even cult must-haves for many years, and we certainly hope that Vita-Long Oil is on its way to becoming iconic!